Social Media–Small Business Slow to Adopt Social Media

According to Small Business Trends, small businesses are slow to adopt social media. A recent study reports: “In fact, 86 percent said they don’t use social media sites to get advice or information. Instead, they’re relying on search engines.”

I agree with the conclusion that businesses are unsure of the benefit of utilizing social media. Either they ignore it altogether or they put a “toe in the water” and thus ensures a poor result. On the other hand, small businesses that have embraced social media as they have the search engines, are benefiting from this additional traffic funnel.

Large companies have seen the benefits of Twitter and Facebook and are creating very innovative strategies for creating a fan and follower base that are receptive to their marketing messages.

If you are a small business owner who is on the fence about social media, I encourage you to jump in with both feet. There is no cost to launch a social media campaign yourself. If you just don’t have time, contact us for a free consultation. I think you will be surprised at how economically you can outsource this project.