Google’s Near Me Now Important For Houston Online Marketing
If you’re a bricks and mortar business in Houston, particularly in the restaurant, coffee shop or bar industry, then be prepared for a big impact from Google’s newly released product, “Near Me Now”.
Analyzing Google Local Search Data
Lisa Barone of Small Business Trends reveals that there is a new study on local search ranking factors. She says:
“Local reviews and citations are critical to helping your SMB site rank in the search engines’ local algorithms. We’ve heard this countless times.
But is it just raw numbers that matter or does the quality of the review site domain play a part? Is there more that goes into it? These were the questions that Tom Critchlow of the London Internet marketing firm Distilled sought to answer with his newly released data on local search ranking factors. And in the spirit of giving and free information, Tom has made all of his research available for download via both XLS file and Google Document. Happy early holidays.”
SEO Mistakes — 3 Reasons Why You Will Not Be on the First Page of Google
For any keyword or phrase, there are 10 non-paid spots on the first page of Google and competition for those spots is fierce. If you do not have an SEO (search engine optimization) strategy, you only have two chances of your website being in one (or more) of those top spots–slim and none.
Here are 3 reasons why you will not get on the first page:
- You have not put out the welcome mat to Google. You are virtually anonymous and make it difficult for Google’s spider robot to figure out what your site is all about and who you are. If you do not provide some sign posts, it is like going into a multi-story office building to find who the tenants are without a directory and without signs on the doors.
