Is Social Media a Fad?

Posted by Chris Cobb on March 28, 2010 · Leave a Comment 

Sometimes a picture is better than a thousand words. In this case a video is better than a thousand pictures. If you think that social media is a fad, watch this video all the way through. At least it will get you thinking. Click the play button to start the video.

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Filed under Social Marketing · Tagged with Facebook, fad, linked in, Social Marketing, social media, Twitter, you tube

Social Media–Small Business Slow to Adopt Social Media

Posted by Chris Cobb on November 25, 2009 · 2 Comments 

According to Small Business Trends, small businesses are slow to adopt social media. A recent study reports: “In fact, 86 percent said they don’t use social media sites to get advice or information. Instead, they’re relying on search engines.”

I agree with the conclusion that businesses are unsure of the benefit of utilizing social media. Either they ignore it altogether or they put a “toe in the water” and thus ensures a poor result. On the other hand, small businesses that have embraced social media as they have the search engines, are benefiting from this additional traffic funnel.

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Filed under Social Marketing · Tagged with Facebook, marketing, small business, social media, Twitter