Analyzing Google Local Search Data
Lisa Barone of Small Business Trends reveals that there is a new study on local search ranking factors. She says:
“Local reviews and citations are critical to helping your SMB site rank in the search engines’ local algorithms. We’ve heard this countless times.
But is it just raw numbers that matter or does the quality of the review site domain play a part? Is there more that goes into it? These were the questions that Tom Critchlow of the London Internet marketing firm Distilled sought to answer with his newly released data on local search ranking factors. And in the spirit of giving and free information, Tom has made all of his research available for download via both XLS file and Google Document. Happy early holidays.”